The coffee drinks market in Europe is developing very dynamically. Year on year, the category grows approx. by 10% in volume. The increased interest in this category is supported by the growing knowledge of consumers about the culture of drinking coffee and the development of the cafe market, where we can go out with friends, spend time and enjoy the taste of coffee. It needs to be emphasized that the consumption habits of the Europeans, who expect comfortable products to be consumed "on the go", are changing. Krynica Vitamin meets these expectations by introducing ice coffee in three flavors: cappuccino, vanilla and caramel. The products are available in a convenient 250 ml can.

The ice coffee drink is consists of a short and simple ingredient list - milk, which makes up to 75% of the drink, water, sugar, coffee extract and aromas - without any unnecessary additives! Coffee drinks are mainly associated with an portion of energy, which gives us the caffeine itself and makes the tired brain perform better. But it is not only an energy boost that brings you back on your feet and improves logical thinking and the ability to focus. The drink will also be used by demanding consumers looking for the unique taste and aroma of genuine coffee.